Wilkes Journal Patriot – “Plans for construction of a TownePlace Suites and Fairfield Inn by Marriott hotel in Wilkesboro were announced Friday by Wilkesboro-based Spectrum Hospitality Management LLC.
Marriott International awarded the franchise for building the 104-room hotel on Spectrum’s property behind the Olive Garden Restaurant on U.S. 421 West.
Spectrum Hospitality develops and operates hotels in the North Carolina and South Carolina. This will mark the fourth and fifth hotels owned by Spectrum in Wilkesboro.
The new hotel will have 52 extended stay rooms in the TownePlace Suites by Marriott and 52 traditional hotel rooms in the Fairfield Inn by Marriott.
The duel-branding allows for two hotels to occupy one building. “That allows the property to offer both long term stay rooms with kitchens and other features that meet the needs of longer stays and rooms geared for shorter stays,” said Dale Isom of Spectrum Hospitality.
It will feature an indoor saline pool, large 24-hour fitness center, outdoor recreation areas and a small lounge on the top floor with views of the Brushy Mountains “and many other modern amenities,” said Isom.
It will also have “an upscale lobby and meeting spaces, upscale guestrooms that provide comforts and features that allow the guests to be productive during their stay and have a great night’s sleep,” he added.
“We are extremely happy to make this announcement for Wilkes County. We currently own and operate both a SpringHill Suites and a TownePlace Suites by Marriott in Mooresville and we look forward to bringing a Marriott branded property to Wilkes County”, said Isom.
“With our ownership group being all local folks, growing in Wilkes County is one of our top priorities. We believe this hotel will allow us to meet both current and future needs of local businesses and the traveling public.”
The new hotel is being designed by Isom Ham Design Group (IHDG) PA, a local architectural firm that has designed over 600 hotels over the past 34 years.
Once the design is completed and a general contractor has been identified, Spectrum Hospitality plans to begin construction on the Marriott TownePlace Suites and Fairfield Inn hotels in the spring of 2023. The hotels should be completed and open in early 2024, said Dale Isom of Spectrum Hospitality.
Spectrum Hospitality owns and operates two hotels in Wilkes County – the Hampton Inn by Hilton and the Holiday Inn Express by IHG.
Additionally, Spectrum Hospitality recently purchased the old Red Carpet Inn on N.C. 268 West in Wilkesboro. The old Red Carpet Inn was originally a full-service Holiday Inn and has served Wilkes County for over 50 years.
“Plans are being developed for the future of the old Holiday Inn as we plan to renovate the hotel and make it a very nice property”, said Daniel Isom, president of Spectrum Hospitality Management LLC. “We have lots of options open to us presently and we are working to make sure that this landmark hotel will have a place in Wilkes for many years to come.”